Loudmouth Lisa: The Booked-Out Doula Podcast – Soulful Sales & Rebellious Marketing For Birth Workers Who Want More

75. Healing While Hustling: What It’s Really Like to Run a Doula Business Through Fear, Motherhood, and a Messy Middle

Lisa Villani

In this episode, I’m pulling back the curtain on something I’ve never really said out loud: for a long time, I felt like a complete imposter teaching anything related to social media. I didn’t have a huge following. I wasn’t “aesthetically perfect.” I didn’t look like the typical content coach.

And yet… my clients were getting results.
 Big results.
 Sales. Confidence. Clarity. Freedom.

This episode walks you through the exact moment I realized my approach to visibility wasn’t actually about social media, it was about sales psychology, emotional connection, and helping doulas feel safe enough to take up space online.

We talk about letting go of comparison, tapping into your natural gifts, turning your story into your strategy, and why standing out online isn’t about trends… it’s about truth.

If you’ve ever questioned whether you’re “qualified enough” to teach, lead, show up online, or sell your offers, this one will matter.

You’ll walk away with a deeper understanding of why your voice is your most powerful sales tool and how embracing your uniqueness is the key to signing more clients.

Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!?

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