Loudmouth Lisa: The Booked-Out Doula Podcast – Soulful Sales & Rebellious Marketing For Birth Workers Who Want More

78. When You Believe in the Mission But Doubt Your Doula Self: A Brutally Honest Convo With Kelly Cox of Share The Drop

Lisa Villani Season 2 Episode 78

This episode is for women building something meaningful…
 and quietly wondering why it feels so hard.

Building a mission-driven business isn’t just about strategy or growth.

It’s emotional.
 It’s heavy at times.
 And it often asks more of you than anyone prepares you for.

In this episode, I’m sitting down with Kelly Cox, founder of Share The Drop, an app connecting families with screened donor breastmilk to increase access to human milk support for babies who need it most.

But this isn’t a conversation about features or tech.

It’s about the woman behind the work.

We talk honestly about:

  • The moments Kelly doubted herself and questioned whether she was the right person to build this
  • What it’s like to carry responsibility for families and babies while still figuring yourself out
  • The complicated relationship with visibility and social media as a founder
  • The emotional weight of building something rooted in care and service
  • Where she sees the business, and herself, heading in 2026

If you’ve ever thought, “I believe in this, but I’m not sure I’m built for the weight of it,” you’re not alone.

And you’re exactly where you need to be.

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